A blog post

together, community senior care

Posted on the 12 February, 2010 at 7:34 pm Written by Ellen in branding & identity, ellen, marketing campaigns, moxie, portfolio


Together, we became a part of the Hutchinson Health Care Foundation — Community Senior Care Campaign.
The satisfaction of being a part of this campaign becomes a reality when the groundbreaking for the new Senior Care Campus takes place in April.  It will reflect the foresight of the community to do something now to ensure the future of health care in the future.  Collateral materials were created to communicate the message to the community about the needs of senior health care.  The 4 color brochure was designed to correspond with a previous brochure and a website created by another design firm. Being conscious about the branding that had already begun was important to the continuity of the project. Once the new brochure was designed and we had coordinated the all the aspects of the mailing set in place, a newspaper ad was designed to run in the papers immediately before and after the mailing.  Post-it-note pads were printed to hand with major donor packets.  We plan to attend the groundbreaking this April.

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