Tag Archives: proof reading

Feb 12
how do you spell build-up, buildup?

this is one powerful little ballFirst of all, we are not perfect.  Give yourself some slack.   At Moxie Media, when we finish a big project we go review the strategy, did it work? or do we make changes or come up with new ways to make the work flow even more efficient for the customer and us. We just finished a large catalog with thousands of products in it.  One initiative that came out of our discussion was that we will help the customer to create a “list” of common word usages and spellings in order to make sure everyone who proof reads is on the same page.  It seems really simple, but it can be a very good way to communicate and avoid deviation from what is the “norm” or standard for this client.  It does not mean it is the same for each client or customer either. This suggestion actually came from the customer, who used this process during a previous job experience.

Here is an example.

How do you spell build up — build-up — buildup?  All three are correct.

Needless to say – one person corrected the proof build-up, and another buildup.  So it is not consistent in the publication.  This word usage is now going on the “list” for this customer.

Here is a short list that will help you create your own list.

  1. How do you write your address?? do you abbreviate the state??  If so how?   MN — Mn — Minnesota
  2. How do you write your phone numbers?  Do you like 320-587-0587 — 320.587.0587 — 1-320-587-0587 — 587-0587
  3. Do you use a period at the end of headlines? even if they are not a complete sentence? what if they are not complete sentences?
  4. Do you have a style sheet for font usage? Do you use a certain font family? Does everyone use the font – even in their email?
  5. Is there certain industry lingo that everyone uses? ex:  predrilled or pre-drilled and undrilled or un-drilled or should it just be drilled and undrilled
  6. How do you use fractions?  1/4″  or do you convert to smaller letters – maybe they should be decimals because you are using metric measurements .75  or .756
  7. Are the colors used in the document within a certain color pallette that you use for branding?

The list could go on and on.  But I think you get the idea.  Write it down. Give it to the appropriate staff, to your designer, your proof readers, to the printer. It will take some time to get everyone on board. But in the long run it will enhance the quality of your project and how it is perceived in the future.

If you would like help with this on your next project, give us a call at Moxie Media and we can get the ball rolling in the right direction.