Tag Archives: promotional items

May 31

It never ceases to amaze me when I hear the stories behind the t-shirts that we print.  Last night on Kare11 TV and posted on www.Kare11.com I saw one of the t-shirts we printed at Moxie Media.  It was a t-shirt done to raise funds for Jack Zimmerman and his family. Jack was injured, serving in Afghanistan, when he stepped on an improvised explosive device, otherwise known as IED.  I even had to look up and read what IED stood for, even though I knew what it could and did do to Jack.  He lost both his legs and severely damaged both his arms. Jack’s cousin Daniel came to me knowing we printed t-shirts and wanted to know how much they cost and how soon he could get them. My first thoughts were, YES, we will help. He was one of our own. Living in the town of Cleveland, that is what you do. I saw it first hand when my youngest daughter Anna was diagnosed with Chronic Myleogenous Leukemia at the age of 12.  The support of the community financially, emotionally and spiritually kept us believing that she could beat cancer.  And with the same spirit, we are supporting Jack.  Moxie Media set up a website that people could order t-shirts, can coolers, buttons, window clings, all in support  of Jack Zimmerman.  Orders have come in from all over the United States. Today, Daniel has banked almost $5,000 of profit with his sales of t-shirts and promo items.  Moxie played a small part in a very BIG thing. I knew that when I watched and listened to the Land of 10,000 stories last night on Kare 11 News. If you missed it, don’t worry, you can catch it here – Land of 10,000 Stories – Jack Zimmerman

If you want to purchase a t-shirt, can cooler, window cling, or button follow this link zimmerman.promoshop.com

Be a small part of a BIG THING!

Aug 27
e2 Electrical integrated marketing pieces

e2 Electrical integrated marketing components

We were first introduced to e2 Electric July 23rd at their stunning office located just east of Hutchinson on Hwy 7E.  We met with co-owner and CEO, Jodi Evenson to learn about their company and how Moxie Media could support their needs.

Jodi was preparing for a big event to recognize two major milestones for the company; the Grand Opening of their new facility and their 5th Anniversary in business.  She was looking for ideas.

Jodi commented that their business cards were outdated and need a new look.  She also wanted help with updated letterhead, getting a website presence and some merchandise for the event.  Jodi was looking forward to revising their branding to something more professional and consistent with the new office atmosphere.  We gathered her feedback and one of our designers created multiple business card design concepts for her to review.  Jodi quickly narrowed down her choice and provided her input for revisions.  Before long we had a business card design that she and co-owner, Justin, liked and approved.

The look and feel of the business card set the tone for the other projects that followed; including the letterhead redesign, and a single web splash page.  The website at www.e2electrical.com serves as a temporary placeholder until their fully developed website is ready to be launched.

We were able to support Jodi with a full-colored designed post card invitation for their Open House and 5th Anniversary.  This invite design lead to a full color insert in the local Hutchinson Chamber newsletter.

Jodi also requested magnets in the shape of their white van.  She said her clients loved these in the past and they were running low on supply.

All this happened over the course of several weeks and the Moxie Media team had fun working with Jodi and Justin Evenson as they embraced their new image, updated their print materials, and prepared for their upcoming event on September 10th, 4-7 PM.  We are honored to have played a significant role in helping them communicate to their customers and were a part of their transition and celebration.

Apr 08

In celebration of 5 years in business, and the fact that Earth Day is in a couple weeks, Tidy Tightwads will be giving each of their clients a “clutter box.”  They can fill it up with items you no longer want/need and Tidy Tightwads will grab what’s in the box on the client’s regular cleaning day and donate the items to West Central Industries in for you.   Tidy Tightwads has found that most organizing clients procrastinate.  When people do finally get the job done, the items that are no longer wanted/needed tend to sit in their garages so…….”I’m all about keeping life simple and making things easy, so that’s what I’m doing for you.” Cindy Haugland.

Moxie Media helped Tidy Tightwads coordinate this effort.  We ordered the boxes and put them together, designed, printed and  put the labels on each box.  Please comment and let us know how the “de-cluttering” is going.  You can find out more about Tidy Tightwads at www.tidytightwads.com

 

Mar 19

Promotional items are just one way to reach your customers.  Handing out a trinket, a pen, a mug, needs to serve a specific purpose.  How do you choose?
There are many factors in choosing but the following are some we ask as we walk our customers through the process.

What is the marketing goal you are trying to achieve when you hand out your item?
We are a new retail company in town and need to our name out.
We want to say thank you to our employees for all their hard work this year.
We want people to remember where they get their service done.

How many will you need? And when do you need it?
This is probably one of the most important questions as it will weed out alot of options. It will pay to preplan.

What is the price range you need to stay within?

Is the product available in the color scheme with in your brand.  Do the colors match or coordinate with your logo?

Will the recipient keep it visible so others can see it?  Or will they show it to others because of it’s meaning and purpose?

How do you plan to distribute the items?
Will they be mailed, personally handed out, left on a table at a meeting?

If you need some ideas, give us a call. We would be glad to walk you through the process?

Feb 25

moxie promoshop

When looking how to spell “tchotchke” I ran across this blog post from a company in the UK that sells promotional items.  It is exactly why I was looking to how to spell  “shotzky” because I wanted to explain the different words that describe promotional items or ad specialties.  So here it is. 

The articles of merchandise which are used in marketing and communication programs are known as Promotional items. These various items are generally imprinted with a company’s name, slogan or logo. Its products are given away at conferences, trade shows, and also as a part of guerilla marketing campaigns. The Promotional items are referred by the slang terms swag from the British usage of word meaning as “stolen goods” and also as tchotchke derived from a Yiddish word which means “trinket”.Promotional items as Business gifts are used to foster customer goodwill and retention. The main objectives of companies behind using promotional items is to facilitate brand awareness, employee and public relations, new customer generations, internal incentive programs and marketing research. 

 

The Promotional items are same with the term Promotional products. Most of the promotional items are quite inexpensive and small in comparison to other items. But often expensive perfumes, electronic items and leather goods are used as promotional items for like celebrities at film festivals and popular award shows. Companies use to provide the celebrities with expensive gifts and in return ask the celebrities to allow a photo shoot with the gift item. Thus the gift presented to the celebrities act as Promotional gifts helping the company for promotional purposes with the brand name and product.

HOWEVER…. I sometimes take offense to promotional items being referred to as cheap plastic “stuff.”  It may be inexpensive, plastic or both, but remember if you buy it, you buy it for a reason.  Not because it is on special, or it is cool but what is it going to do to promote my company, organization, event and the message I want to deliver to the audience.   Oh, and YES…special pricing and cool can be very effective in marketing.