Community Senior Care Campaign 2009

Hutchinson Health Care Foundation

Philanthropy at its greatest is helping people to help other people.  This is a one of Moxie’s core values and is close to the heart of the staff at Moxie.  We approached the Hutchinson Are Healthcare Foundation to offer them our services as a company.  At the time, we were unaware of the emerging campaign.  We had a connection to the Foundation as one of our owners had been a board member for the Foundation in the past and knew just who we should talk to.  Being local, and having previous experience with community fund drives played a key role in the decision of the Foundation to work with Moxie for this project.  Our previous experience with healthcare campaigns included the Community Cares Campaign for the Immanuel St. Joesphs — Mayo Health System in Mankato MN; annual campaigns for St. James Health Care, St. James MN and capital campaign for Fairmont Medical Center — Mayo Health System, Fairmont MN.

The project included several kinds of media. 

• A full color  mailing piece  printed 4 color on gloss text weight stock that included a return envelope making giving easy for the donor
• the envelope was a standard 6 3/4 return envelope – large enough to hold a personal check
• post – it – notes for a leave behind gift when talking with major donors
• graphic design of a full page newspaper ad to run  in the Hutchinson Leader – ad ran in sync with the mailing effort of the brochure
• copy writing of brochure - donated by Moxie Media, we reviewed previous campaign materials and video to provide a cohesive message throughout the campaign 
• mail list of appropriate audience – matching the donor base with the need of the campaign 
• mailing services – gave direction to the Foundation to obtain non-profit mailing status for their mailing to reduce the cost of the postage
• project management – overall assistance to make sure each piece of the campaign was created, delivered on a timely basis
• writing pens – of course! to write the check in support of health care for the future

The Foundation staff  was a joy to work with and we really felt a part of the community as we completed this effort together.