e2 Electrical integrated marketing components

We were first introduced to e2 Electric July 23^rd at their stunning office located just east of Hutchinson on Hwy 7E.  We met with co-owner and CEO, Jodi Evenson to learn about their company and how Moxie Media could support their needs.

Jodi was preparing for a big event to recognize two major milestones for the company; the Grand Opening of their new facility and their 5^th Anniversary in business.  She was looking for ideas.

Jodi commented that their business cards were outdated and need a new look.  She also wanted help with updated letterhead, getting a website presence and some merchandise for the event.  Jodi was looking forward to revising their branding to something more professional and consistent with the new office atmosphere.  We gathered her feedback and one of our designers created multiple business card design concepts for her to review.  Jodi quickly narrowed down her choice and provided her input for revisions.  Before long we had a business card design that she and co-owner, Justin, liked and approved.

The look and feel of the business card set the tone for the other projects that followed; including the letterhead redesign, and a single web splash page.  The website at www.e2electrical.com serves as a temporary placeholder until their fully developed website is ready to be launched.

We were able to support Jodi with a full-colored designed post card invitation for their Open House and 5^th Anniversary.  This invite design lead to a full color insert in the local Hutchinson Chamber newsletter.

Jodi also requested magnets in the shape of their white van.  She said her clients loved these in the past and they were running low on supply.

All this happened over the course of several weeks and the Moxie Media team had fun working with Jodi and Justin Evenson as they embraced their new image, updated their print materials, and prepared for their upcoming event on September 10^th, 4-7 PM.  We are honored to have played a significant role in helping them communicate to their customers and were a part of their transition and celebration.

Community Senior Care Campaign 2009

Hutchinson Health Care Foundation

Philanthropy at its greatest is helping people to help other people.  This is a one of Moxie’s core values and is close to the heart of the staff at Moxie.  We approached the Hutchinson Are Healthcare Foundation to offer them our services as a company.  At the time, we were unaware of the emerging campaign.  We had a connection to the Foundation as one of our owners had been a board member for the Foundation in the past and knew just who we should talk to.  Being local, and having previous experience with community fund drives played a key role in the decision of the Foundation to work with Moxie for this project.  Our previous experience with healthcare campaigns included the Community Cares Campaign for the Immanuel St. Joesphs — Mayo Health System in Mankato MN; annual campaigns for St. James Health Care, St. James MN and capital campaign for Fairmont Medical Center — Mayo Health System, Fairmont MN.

The project included several kinds of media. 

• A full color  mailing piece  printed 4 color on gloss text weight stock that included a return envelope making giving easy for the donor
• the envelope was a standard 6 3/4 return envelope – large enough to hold a personal check
• post – it – notes for a leave behind gift when talking with major donors
• graphic design of a full page newspaper ad to run  in the Hutchinson Leader – ad ran in sync with the mailing effort of the brochure
• copy writing of brochure - donated by Moxie Media, we reviewed previous campaign materials and video to provide a cohesive message throughout the campaign 
• mail list of appropriate audience – matching the donor base with the need of the campaign 
• mailing services – gave direction to the Foundation to obtain non-profit mailing status for their mailing to reduce the cost of the postage
• project management – overall assistance to make sure each piece of the campaign was created, delivered on a timely basis
• writing pens – of course! to write the check in support of health care for the future

The Foundation staff  was a joy to work with and we really felt a part of the community as we completed this effort together.