Promotional items are just one way to reach your customers. Handing out a trinket, a pen, a mug, needs to serve a specific purpose. How do you choose?
There are many factors in choosing but the following are some we ask as we walk our customers through the process.
What is the marketing goal you are trying to achieve when you hand out your item?
We are a new retail company in town and need to our name out.
We want to say thank you to our employees for all their hard work this year.
We want people to remember where they get their service done.
How many will you need? And when do you need it?
This is probably one of the most important questions as it will weed out alot of options. It will pay to preplan.
What is the price range you need to stay within?
Is the product available in the color scheme with in your brand. Do the colors match or coordinate with your logo?
Will the recipient keep it visible so others can see it? Or will they show it to others because of it’s meaning and purpose?
How do you plan to distribute the items?
Will they be mailed, personally handed out, left on a table at a meeting?
If you need some ideas, give us a call. We would be glad to walk you through the process?
From its inception, Coney Island was based on the events, places, food, and atmosphere of Coney Island in New York.
Allen Cronen and his wife recalled the memories and events of her childhood, growing up on the east coast. Coney Island restaurants have popped up across the United States. It was their dream to bring Coney Island to the Hutchinson area. Moxie Media was hired to help create the identity of the restaurant. Lots of time and research went into the logo design and pre-opening events. Moxie Media staff coordinated the first ever Hot Dog eating contest featuring Nathan’s famous hot dogs in conjunction with Water Carnival. Frisbees were given to everyone to build the excitement of the opening. People in Hutchinson soon knew that something special was coming to Hutchinson, a family friendly restaurant with fantastic famous food. A radio jingle was produced, a website was launched, the staff was outfit with colorful aprons and name tags, and the restaurant has opened. The menus were digitally printed at Moxie Media and people can order the famous food of Coney Island. Overwhelmed by the number of people coming in, the restaurant got off to a rough start. Join their Facebook Fan page we created for them and let people know the food is really good, reasonably priced and if you had a good experience there. I personally enjoy the cheese curds on a stick, famous from the Minnesota State Fair.
Community Senior Care Campaign 2009
Hutchinson Health Care Foundation
Philanthropy at its greatest is helping people to help other people. This is a one of Moxie’s core values and is close to the heart of the staff at Moxie. We approached the Hutchinson Are Healthcare Foundation to offer them our services as a company. At the time, we were unaware of the emerging campaign. We had a connection to the Foundation as one of our owners had been a board member for the Foundation in the past and knew just who we should talk to. Being local, and having previous experience with community fund drives played a key role in the decision of the Foundation to work with Moxie for this project. Our previous experience with healthcare campaigns included the Community Cares Campaign for the Immanuel St. Joesphs — Mayo Health System in Mankato MN; annual campaigns for St. James Health Care, St. James MN and capital campaign for Fairmont Medical Center — Mayo Health System, Fairmont MN.
The project included several kinds of media.
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A full color mailing piece printed 4 color on gloss text weight stock that included a return envelope making giving easy for the donor
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the envelope was a standard 6 3/4 return envelope – large enough to hold a personal check
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post – it – notes for a leave behind gift when talking with major donors
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graphic design of a full page newspaper ad to run in the Hutchinson Leader – ad ran in sync with the mailing effort of the brochure
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copy writing of brochure - donated by Moxie Media, we reviewed previous campaign materials and video to provide a cohesive message throughout the campaign
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mail list of appropriate audience – matching the donor base with the need of the campaign
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mailing services – gave direction to the Foundation to obtain non-profit mailing status for their mailing to reduce the cost of the postage
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project management – overall assistance to make sure each piece of the campaign was created, delivered on a timely basis
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writing pens – of course! to write the check in support of health care for the future
The Foundation staff was a joy to work with and we really felt a part of the community as we completed this effort together.
social moxie
