Promotional items are just one way to reach your customers. Handing out a trinket, a pen, a mug, needs to serve a specific purpose. How do you choose?
There are many factors in choosing but the following are some we ask as we walk our customers through the process.
What is the marketing goal you are trying to achieve when you hand out your item?
We are a new retail company in town and need to our name out.
We want to say thank you to our employees for all their hard work this year.
We want people to remember where they get their service done.
How many will you need? And when do you need it?
This is probably one of the most important questions as it will weed out alot of options. It will pay to preplan.
What is the price range you need to stay within?
Is the product available in the color scheme with in your brand. Do the colors match or coordinate with your logo?
Will the recipient keep it visible so others can see it? Or will they show it to others because of it’s meaning and purpose?
How do you plan to distribute the items?
Will they be mailed, personally handed out, left on a table at a meeting?

