I get asked this question a lot by my customers because what we provide are different marketing media. We work with our customers to define the purpose of their marketing media and how it fits into their marketing and sales plan.
Marketing is the process of generating leads and opening the door for the sales person.
Sales carry the responsibility of converting the lead to a sale.
They have different responsibilities but their message must be the same or conflict will occur within the company and with the customer. Try to recognize the different roles that each area plays in the process. Marketing consists of advertising, social media, collateral printed materials, promotional items, signage, displays, that introduce the message to the customer. Sales will connect with the customer on a one-to-one basis and inform the customer of choices, and help them to make the decision to buy – close the sale.
But you need to strategically combine the two to make a business successful. From the top down, the entire staff must be on the same page. If your marketing message is “that you deliver on time, every time,” then everyone needs to know what part they play in making that happen. Many times the message is not the same between marketing and sales efforts.
Can Moxie Media help you define and deliver your message?
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