Fundraising letter challenge: limited funds, running out of stock, time, and energy
Scott Newman came to Moxie Media seeking help with a daunting task he and his wife, Ginny, were undertaking for his District 18 Senate fundraising campaign. They were manually printing and addressing a letter that included a remittance form insert to their strong GOP address list. They would process about 60-80 per day, completed over 600, and had about 7000 more to go! Needless to say, they were overwhelmed and questioning if this was a good use of their limited time. By this time, Scott was getting down on supply of his preprinted letterhead, remittance envelopes, and mailing envelopes. Time was running out because Scott needed all the remaining 7000 letters sent within 2 weeks. Scott also had to guard the limited funds he had to work with for this and other election campaigns. Scott knew he needed help but wasn’t sure what could be done to work through these issues.
The Creative and Practical Solution
Our team came up with the proposal to take Scotts existing 3-piece mailer and combine it all into a single 2-color 8.5” X 14” self-mailing folded layout. This approach cut the cost down considerably. We re-purposed Scott’s letter content so the key points caught the reader’s attention. We pulled the right resources together to confidently get the job done. We worked with Ginny to produce an address list for the remaining targeted addressees and that was formatted suitable for the mail house’s requirements. The job was completed within 2 weeks of Scott coming to our office and we stayed within Scott’s limited budget constraints!
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