Fundraising letter challenge: limited funds, running out of stock, time, and energy
Scott Newman came to Moxie Media seeking help with a daunting task he and his wife, Ginny, were undertaking for his District 18 Senate fundraising campaign. They were manually printing and addressing a letter that included a remittance form insert to their strong GOP address list. They would process about 60-80 per day, completed over 600, and had about 7000 more to go! Needless to say, they were overwhelmed and questioning if this was a good use of their limited time. By this time, Scott was getting down on supply of his preprinted letterhead, remittance envelopes, and mailing envelopes. Time was running out because Scott needed all the remaining 7000 letters sent within 2 weeks. Scott also had to guard the limited funds he had to work with for this and other election campaigns. Scott knew he needed help but wasn’t sure what could be done to work through these issues.
The Creative and Practical Solution
Our team came up with the proposal to take Scotts existing 3-piece mailer and combine it all into a single 2-color 8.5” X 14” self-mailing folded layout. This approach cut the cost down considerably. We re-purposed Scott’s letter content so the key points caught the reader’s attention. We pulled the right resources together to confidently get the job done. We worked with Ginny to produce an address list for the remaining targeted addressees and that was formatted suitable for the mail house’s requirements. The job was completed within 2 weeks of Scott coming to our office and we stayed within Scott’s limited budget constraints!
e2 Electrical integrated marketing components
We were first introduced to e2 Electric July 23rd at their stunning office located just east of Hutchinson on Hwy 7E. We met with co-owner and CEO, Jodi Evenson to learn about their company and how Moxie Media could support their needs.
Jodi was preparing for a big event to recognize two major milestones for the company; the Grand Opening of their new facility and their 5th Anniversary in business. She was looking for ideas.
Jodi commented that their business cards were outdated and need a new look. She also wanted help with updated letterhead, getting a website presence and some merchandise for the event. Jodi was looking forward to revising their branding to something more professional and consistent with the new office atmosphere. We gathered her feedback and one of our designers created multiple business card design concepts for her to review. Jodi quickly narrowed down her choice and provided her input for revisions. Before long we had a business card design that she and co-owner, Justin, liked and approved.
The look and feel of the business card set the tone for the other projects that followed; including the letterhead redesign, and a single web splash page. The website at www.e2electrical.com serves as a temporary placeholder until their fully developed website is ready to be launched.
We were able to support Jodi with a full-colored designed post card invitation for their Open House and 5th Anniversary. This invite design lead to a full color insert in the local Hutchinson Chamber newsletter.
Jodi also requested magnets in the shape of their white van. She said her clients loved these in the past and they were running low on supply.
All this happened over the course of several weeks and the Moxie Media team had fun working with Jodi and Justin Evenson as they embraced their new image, updated their print materials, and prepared for their upcoming event on September 10th, 4-7 PM. We are honored to have played a significant role in helping them communicate to their customers and were a part of their transition and celebration.
Together, we became a part of the Hutchinson Health Care Foundation — Community Senior Care Campaign.
The satisfaction of being a part of this campaign becomes a reality when the groundbreaking for the new Senior Care Campus takes place in April. It will reflect the foresight of the community to do something now to ensure the future of health care in the future. Collateral materials were created to communicate the message to the community about the needs of senior health care. The 4 color brochure was designed to correspond with a previous brochure and a website created by another design firm. Being conscious about the branding that had already begun was important to the continuity of the project. Once the new brochure was designed and we had coordinated the all the aspects of the mailing set in place, a newspaper ad was designed to run in the papers immediately before and after the mailing. Post-it-note pads were printed to hand with major donor packets. We plan to attend the groundbreaking this April.
A complete array of items was needed for the Rube Goldberg Machine Contest held at Minnesota State University, Mankato.
After completing the design of the logo, a direct mail campaign was designed using oversize postcards sent to high schools to encourage students to register their teams online. When students arrived at the competition, they received a t-shirt with the colorful logo imprinted on it. To top it off, trophies were created also reflecting the logo and were awarded to the top 5 teams. Congratulations to the winners and their creativity in building this unique machine.
