Moxie Media » branding & identity

fantastic famous food

Ellen — Sat, 13 Feb 2010 00:12:29 +0000

From its inception, Coney Island was based on the events, places, food, and atmosphere of Coney Island in New York.
Allen Cronen and his wife recalled the memories and events of her childhood, growing up on the east coast. Coney Island restaurants have popped up across the United States. It was their dream to bring Coney Island to the Hutchinson area. Moxie Media was hired to help create the identity of the restaurant. Lots of time and research went into the logo design and pre-opening events. Moxie Media staff coordinated the first ever Hot Dog eating contest featuring Nathan’s famous hot dogs in conjunction with Water Carnival. Frisbees were given to everyone to build the excitement of the opening. People in Hutchinson soon knew that something special was coming to Hutchinson, a family friendly restaurant with fantastic famous food. A radio jingle was produced, a website was launched, the staff was outfit with colorful aprons and name tags, and the restaurant has opened. The menus were digitally printed at Moxie Media and people can order the famous food of Coney Island. Overwhelmed by the number of people coming in, the restaurant got off to a rough start. Join their Facebook Fan page we created for them and let people know the food is really good, reasonably priced and if you had a good experience there. I personally enjoy the cheese curds on a stick, famous from the Minnesota State Fair.

together, community senior care

Ellen — Fri, 12 Feb 2010 23:34:06 +0000

Together, we became a part of the Hutchinson Health Care Foundation — Community Senior Care Campaign.
The satisfaction of being a part of this campaign becomes a reality when the groundbreaking for the new Senior Care Campus takes place in April. It will reflect the foresight of the community to do something now to ensure the future of health care in the future. Collateral materials were created to communicate the message to the community about the needs of senior health care. The 4 color brochure was designed to correspond with a previous brochure and a website created by another design firm. Being conscious about the branding that had already begun was important to the continuity of the project. Once the new brochure was designed and we had coordinated the all the aspects of the mailing set in place, a newspaper ad was designed to run in the papers immediately before and after the mailing. Post-it-note pads were printed to hand with major donor packets. We plan to attend the groundbreaking this April.

rebranding hutchinson mall

Ellen — Fri, 12 Feb 2010 22:56:13 +0000

New owners for the Hutchinson Mall prompted a rebranding of their logo, website and other marketing materials.
Working with new owners Gus Wurdel and Tom Daggett, Moxie Media was hired to update the logo and create a website to showcase the tenants of the mall. The new website brings attention to the tenants with rotating photo images of each store front. Information on the website includes featured events at the mall, mall tenant contact information. The goal was accomplished to fill the mall with tenants and bring new life to it corridors. The holiday season gave us another opportunity to spark up the graphics for signage and Holiday Shopping Cards.