As Principal of Our Savior’s Lutheran School, I was interested in finding someone to tell our story – the story of our 50 years of providing quality Christian education in the Hutchinson, MN community. The OSL School Board approved contracting with Moxie Media, a company with which OSL had previously done business.
Although I was familiar with and felt comfortable with Moxie Media’s personnel, I was sold on them working on this project after my initial meeting with LuAnn Drazkowski, project manager. LuAnn’s attention to detail and her take charge manner were exactly what OSL and I needed. Her organizational skills and her drive to complete the project on schedule were more than I expected. The communication through e-mails and phone calls was exceptional. The entire project proceeded like clockwork, even finishing ahead of schedule. LuAnn was “in charge” the entire way, always pleasant, always communicating, always making sure we were pleased with the work being done and asking for our suggestions. Thanks Moxie Media, and especially LuAnn, for helping us tell our story.
Lee Huebner, Principal
Our Savior’s Lutheran School
Hutchinson, MN
Our Savior’s Lutheran (OSL) School, Hutchinson, Minnesota, approached Moxie Media to discuss their interests in producing a 50-year commemorative video for an upcoming 50th Anniversary celebration of the school’s existence. They desired a video that told their story over the five decades and honored the staff, students and parents who were a part of their school’s rich history.
The Project
After meeting with Principal Leland Huebner and learning more about the school and their intentions for the video, we met with the school’s project committee personnel to take in all they knew and what they were expecting of the video and any integral celebration efforts. Moxie Media led the project from concept to delivery, teaming with the technical video expertise of Tony Smith, Free Ride Film Productions.
We identified the video opportunities that were on the school’s calendar and also key parishioners and former staff/students who would provide us with history details and their first-hand recollections. We pored over many albums and photographs to assembly a chronology of the schools progression and interesting photos. Photos were scanned and organized into a 5-decade timeline. We took over 18 hours of videos from interviews, classroom, concerts, fundraising, and internal/external building. A video story-board was created and approved by the committee.
The committee met monthly to report on progress, action items, and provided feedback/endorsement as the project took shape and progressed. Principal Lee Huebner kept the School Board apprised of the project’s status and plans.
The committee reviewed a rough draft video and provided us with feedback on the video’s overall aesthetics, accuracy, and completeness. We made revisions and came back with a second video review for the committee members. Each video refinement heightened the video’s content quality.
Moxie’s management of the project kept it on track for time and budget as well as keeping all participants well informed.
A legacy
Not only did we provide Our Savior’s Lutheran School with a moving and exceptional 50-year video documentary, we also provided them with a hard drive that stored all the scanned images, interviews, and the final cut video for archival and retrieval.
Moxie is grateful for the opportunity to work on this project for Our Savior’s Lutheran School and has developed a great appreciation of the schools favorable impact on the community it serves. We wish them continued success!
Fundraising letter challenge: limited funds, running out of stock, time, and energy
Scott Newman came to Moxie Media seeking help with a daunting task he and his wife, Ginny, were undertaking for his District 18 Senate fundraising campaign. They were manually printing and addressing a letter that included a remittance form insert to their strong GOP address list. They would process about 60-80 per day, completed over 600, and had about 7000 more to go! Needless to say, they were overwhelmed and questioning if this was a good use of their limited time. By this time, Scott was getting down on supply of his preprinted letterhead, remittance envelopes, and mailing envelopes. Time was running out because Scott needed all the remaining 7000 letters sent within 2 weeks. Scott also had to guard the limited funds he had to work with for this and other election campaigns. Scott knew he needed help but wasn’t sure what could be done to work through these issues.
The Creative and Practical Solution
Our team came up with the proposal to take Scotts existing 3-piece mailer and combine it all into a single 2-color 8.5” X 14” self-mailing folded layout. This approach cut the cost down considerably. We re-purposed Scott’s letter content so the key points caught the reader’s attention. We pulled the right resources together to confidently get the job done. We worked with Ginny to produce an address list for the remaining targeted addressees and that was formatted suitable for the mail house’s requirements. The job was completed within 2 weeks of Scott coming to our office and we stayed within Scott’s limited budget constraints!
“Scott was relieved that Moxie Media understood what he was trying to do, pleased that Moxie Media was willing and capable of delivering a positive, viable, cost effective solution to his fatiguing problem.
He was very pleased that the design and development of the project was completed almost over night.
Scott felt that Moxie Media wanted his business, Ellen and LuAnn kept Scott’s cost request always in mind, and provided excellent and personable service”.
Ginny Newman
“I was in desperate need of a company to provide me with marketing tools to accommodate the growth and development of our company. I was referred to Moxie Media by a close associate. During our consultation, the representative listened to my marketing needs and was able to show me actual examples of products. I am impressed with their quick and accurate job performance. I was concerned with the cost, as we have little funds for marketing, but I was pleasantly surprised as it wasn’t what I expected. The cost for the design and products were reasonable. Moxie Media is a must for all companies looking to promote good professional marketing tools.”
-Jodi Evenson, CEO e2 Electrical Services Inc
e2 Electrical integrated marketing components
We were first introduced to e2 Electric July 23rd at their stunning office located just east of Hutchinson on Hwy 7E. We met with co-owner and CEO, Jodi Evenson to learn about their company and how Moxie Media could support their needs.
Jodi was preparing for a big event to recognize two major milestones for the company; the Grand Opening of their new facility and their 5th Anniversary in business. She was looking for ideas.
Jodi commented that their business cards were outdated and need a new look. She also wanted help with updated letterhead, getting a website presence and some merchandise for the event. Jodi was looking forward to revising their branding to something more professional and consistent with the new office atmosphere. We gathered her feedback and one of our designers created multiple business card design concepts for her to review. Jodi quickly narrowed down her choice and provided her input for revisions. Before long we had a business card design that she and co-owner, Justin, liked and approved.
The look and feel of the business card set the tone for the other projects that followed; including the letterhead redesign, and a single web splash page. The website at www.e2electrical.com serves as a temporary placeholder until their fully developed website is ready to be launched.
We were able to support Jodi with a full-colored designed post card invitation for their Open House and 5th Anniversary. This invite design lead to a full color insert in the local Hutchinson Chamber newsletter.
Jodi also requested magnets in the shape of their white van. She said her clients loved these in the past and they were running low on supply.
All this happened over the course of several weeks and the Moxie Media team had fun working with Jodi and Justin Evenson as they embraced their new image, updated their print materials, and prepared for their upcoming event on September 10th, 4-7 PM. We are honored to have played a significant role in helping them communicate to their customers and were a part of their transition and celebration.
Promotional items are just one way to reach your customers. Handing out a trinket, a pen, a mug, needs to serve a specific purpose. How do you choose?
There are many factors in choosing but the following are some we ask as we walk our customers through the process.
What is the marketing goal you are trying to achieve when you hand out your item?
We are a new retail company in town and need to our name out.
We want to say thank you to our employees for all their hard work this year.
We want people to remember where they get their service done.
How many will you need? And when do you need it?
This is probably one of the most important questions as it will weed out alot of options. It will pay to preplan.
What is the price range you need to stay within?
Is the product available in the color scheme with in your brand. Do the colors match or coordinate with your logo?
Will the recipient keep it visible so others can see it? Or will they show it to others because of it’s meaning and purpose?
How do you plan to distribute the items?
Will they be mailed, personally handed out, left on a table at a meeting?
If you need some ideas, give us a call. We would be glad to walk you through the process?
When looking how to spell “tchotchke” I ran across this blog post from a company in the UK that sells promotional items. It is exactly why I was looking to how to spell “shotzky” because I wanted to explain the different words that describe promotional items or ad specialties. So here it is.
The articles of merchandise which are used in marketing and communication programs are known as Promotional items. These various items are generally imprinted with a company’s name, slogan or logo. Its products are given away at conferences, trade shows, and also as a part of guerilla marketing campaigns. The Promotional items are referred by the slang terms swag from the British usage of word meaning as “stolen goods” and also as tchotchke derived from a Yiddish word which means “trinket”.Promotional items as Business gifts are used to foster customer goodwill and retention. The main objectives of companies behind using promotional items is to facilitate brand awareness, employee and public relations, new customer generations, internal incentive programs and marketing research.
The Promotional items are same with the term Promotional products. Most of the promotional items are quite inexpensive and small in comparison to other items. But often expensive perfumes, electronic items and leather goods are used as promotional items for like celebrities at film festivals and popular award shows. Companies use to provide the celebrities with expensive gifts and in return ask the celebrities to allow a photo shoot with the gift item. Thus the gift presented to the celebrities act as Promotional gifts helping the company for promotional purposes with the brand name and product.
HOWEVER…. I sometimes take offense to promotional items being referred to as cheap plastic “stuff.” It may be inexpensive, plastic or both, but remember if you buy it, you buy it for a reason. Not because it is on special, or it is cool but what is it going to do to promote my company, organization, event and the message I want to deliver to the audience. Oh, and YES…special pricing and cool can be very effective in marketing.
From its inception, Coney Island was based on the events, places, food, and atmosphere of Coney Island in New York.
Allen Cronen and his wife recalled the memories and events of her childhood, growing up on the east coast. Coney Island restaurants have popped up across the United States. It was their dream to bring Coney Island to the Hutchinson area. Moxie Media was hired to help create the identity of the restaurant. Lots of time and research went into the logo design and pre-opening events. Moxie Media staff coordinated the first ever Hot Dog eating contest featuring Nathan’s famous hot dogs in conjunction with Water Carnival. Frisbees were given to everyone to build the excitement of the opening. People in Hutchinson soon knew that something special was coming to Hutchinson, a family friendly restaurant with fantastic famous food. A radio jingle was produced, a website was launched, the staff was outfit with colorful aprons and name tags, and the restaurant has opened. The menus were digitally printed at Moxie Media and people can order the famous food of Coney Island. Overwhelmed by the number of people coming in, the restaurant got off to a rough start. Join their Facebook Fan page we created for them and let people know the food is really good, reasonably priced and if you had a good experience there. I personally enjoy the cheese curds on a stick, famous from the Minnesota State Fair.
Together, we became a part of the Hutchinson Health Care Foundation — Community Senior Care Campaign.
The satisfaction of being a part of this campaign becomes a reality when the groundbreaking for the new Senior Care Campus takes place in April. It will reflect the foresight of the community to do something now to ensure the future of health care in the future. Collateral materials were created to communicate the message to the community about the needs of senior health care. The 4 color brochure was designed to correspond with a previous brochure and a website created by another design firm. Being conscious about the branding that had already begun was important to the continuity of the project. Once the new brochure was designed and we had coordinated the all the aspects of the mailing set in place, a newspaper ad was designed to run in the papers immediately before and after the mailing. Post-it-note pads were printed to hand with major donor packets. We plan to attend the groundbreaking this April.
social moxie
