Archive for 'tips and guidelines'

Jun 04

Alphabet soup is what you might think once you begin discussing artwork creation and transfer with clients and decorators. Here’s a handy cheat sheet to help clarify the jumble.

  • DPI (dots per inch) is the unit of measurement for resolution, communicating the density of dots in a print image or on a computer screen. It is helpful to remember that as the dpi doubles, the number of dots within a square inch quadruples. Therefore an image that’s 300 dpi will have 90,000 dots per square inch. Remember, the higher the dpi, the better the resolution of your image.
  • CMYK color: This is the color method based upon pigments. “CMYK” stands for cyan, magenta, yellow and black. Using these four colors, most other colors can be achieved.
  • PMS (Pantone Matching System): This is a printing color method based on a list of specially mixed colors by Pantone Corp. These colors are considered to be “pure” and “true” based on their exacting specifications.
  • BMP (bitmap) is a map of dots or pixels, which typically comes in file formats such as .gif, .tif, .jpg or .bmp. Each dot can specify a color. The larger the resolution the better, but these files generally aren’t the best choice for imprint artwork.
  • GIF (graphics interchange format) is often the format used for the photos you see on the Internet, because the files are small and download quickly.
  • JPG or JPEG (Joint Photographic Experts Group) is a standard compression format for high-resolution color images. They too are created by pixels. The higher the dpi, the better the image of the jpeg.
  • TIFF (tagged image file format) is a file format for exchanging bitmapped images.
  • EPS (encapsulated postscript) is a type of graphics file written in postscript language.
  • PDF (Adobe portable document format) offers an easy way to share files and to illustrate what you want your artwork to look like. However, these files aren’t always the best from which to have your garment imprinted.

 If you need assistance in decipher the “graphic file” language, we would be glad to interpret.  Pop us an email or we can stop by and help you.this is one powerful little ball

Apr 07

A great title slide can help you get more views and increase the number of clicks to your presentation. Here are some tips for a great first slide.this is one powerful little ball

1. Keep It Simple. The title slide should introduce the presentation clearly and quickly. It should be easy on the eyes, it’ll get left up on the screen for a while
2. Bigger is Better. Big fonts, big simple pictures. On SlideShare your first slide also doubles as a thumbnail. Make sure everything is big enough to be readable even at thumbnail size.
3. Make a Headline. Your title should be exciting and read like a headline or book title. Enticing trumps informative. Keywords are nice, but don’t make it read like a PhD thesis. (Not that there’s anything wrong with PhD’s)

Feb 12
how do you spell build-up, buildup?

this is one powerful little ballFirst of all, we are not perfect.  Give yourself some slack.   At Moxie Media, when we finish a big project we go review the strategy, did it work? or do we make changes or come up with new ways to make the work flow even more efficient for the customer and us. We just finished a large catalog with thousands of products in it.  One initiative that came out of our discussion was that we will help the customer to create a “list” of common word usages and spellings in order to make sure everyone who proof reads is on the same page.  It seems really simple, but it can be a very good way to communicate and avoid deviation from what is the “norm” or standard for this client.  It does not mean it is the same for each client or customer either. This suggestion actually came from the customer, who used this process during a previous job experience.

Here is an example.

How do you spell build up — build-up — buildup?  All three are correct.

Needless to say – one person corrected the proof build-up, and another buildup.  So it is not consistent in the publication.  This word usage is now going on the “list” for this customer.

Here is a short list that will help you create your own list.

  1. How do you write your address?? do you abbreviate the state??  If so how?   MN — Mn — Minnesota
  2. How do you write your phone numbers?  Do you like 320-587-0587 — 320.587.0587 — 1-320-587-0587 — 587-0587
  3. Do you use a period at the end of headlines? even if they are not a complete sentence? what if they are not complete sentences?
  4. Do you have a style sheet for font usage? Do you use a certain font family? Does everyone use the font – even in their email?
  5. Is there certain industry lingo that everyone uses? ex:  predrilled or pre-drilled and undrilled or un-drilled or should it just be drilled and undrilled
  6. How do you use fractions?  1/4″  or do you convert to smaller letters – maybe they should be decimals because you are using metric measurements .75  or .756
  7. Are the colors used in the document within a certain color pallette that you use for branding?

The list could go on and on.  But I think you get the idea.  Write it down. Give it to the appropriate staff, to your designer, your proof readers, to the printer. It will take some time to get everyone on board. But in the long run it will enhance the quality of your project and how it is perceived in the future.

If you would like help with this on your next project, give us a call at Moxie Media and we can get the ball rolling in the right direction.