Steve Cook, Mayor of the city of Hutchinson began inquiries about advertising and marketing the strong assets the city has to offer businesses. Assets such as Shovel-Ready building sites, experienced workforce, strong educational foundation, and Hutchinson’s hometown lifestyle would make Hutchinson an attractive option for new businesses.  His heartfelt question was

 “How do we let other people know about us?”

After many meetings – with the Miles Seppelt (Hutchinson EDA), Bill Corby (Chamber of Commerce), Mayor Steve Cook (City of Hutchinson), Steve Gasser (Vivid Images) and me, Ellen Dickie (Moxie Media) – we have received approval from the Hutchinson EDA board and the Hutchinson City Council to proceed with a comprehensive marketing plan to “sell” the city of Hutchinson. No, I do not mean we are selling the city to the highest bidder – we are marketing to potential new business owners, business owners looking to expand their operations whether local, regional or national as well as businesses looking to relocate.  Hutchinson has so much to offer to businesses like these and we need to get the attention of these businesses.

Developing a brand is one of the first steps to successful marketing.

Moxie Media will be taking the lead in working alongside the committee in developing a branded logo and guidelines for the brand of this campaign.  Additionally we will be developing a professional printed piece to send to interested businesses.  Vivid Images will lead the social media and website portion of the campaign.  Integrated into all aspects of the campaign will be the new logo and tagline for the campaign giving it a cohesive, unified look that is easily recognized and remembered by the target audience – businesses and the community of Hutchinson.

Progress like this is exciting!  Moxie is proud to be a part of this new chapter of success for the city of Hutchinson. Be watching for the rollout of the campaign.

Sissie Dags Ride; Trish, Jan, Jo, Lynne

“Thanks again for these wonderful T-shirts.  It made our vacation even more special and it reinforced (as verbalized by many complete strangers) how fortunate we are to be sisters and best of friends. Our 4 brothers were jealous and want T-shirts!”
Jan Johnson

Sisters; Trish, Jan, Jo and Lynne displaying the back-side to their 2012 custom road trip T-shirts

35% off 4 color offset post cards (for high volumes),

25% off 4 color digital postcards (for low volumes),

25% off 4 color digital greeting cards,

25% off 4 color digital brochures,

25% off 4 color digital posters,

25% off 4 color small flyers,

25% off 4 color digital business cards (for low volumes),

These discounts apply to the printing portion of the project. Need help with design?  No problem.  We have the resources to design. Any design or artwork charges will be additional cost to the discounted printing specials.

You create…we print. Convert to high resolution pdf for printing and email to us. We will check your file to make sure it will process correctly for printing and then off it goes into production.  If you need help in designing or coming up with an idea, just let us know and we can walk you through the process.

Offer Expires October 28, 2011

Take a quick look at MoxiePrintShop.com

You can design, upload and receive most printing in 4-5 days – delivered right to your business or home office.  Full color flyers, brochures, postcards, business cards are especially good offers through MoxiePrintShop.com Another great value are banners found under the tab called large format printing. The prices are low; the printing on high quality 13 oz. matte or gloss vinyl is exceptional!

Watch for weekly special discounts posted on facebook.com/moxie and our website moxiemediamn.com

Need customer service??? Or help in ordering? Feel free to call us 320-587-0587 and we can walk you through the ordering process.  We won’t print something “as is” unless it meets our printing specifications. Once your files are uploaded, we will do a complete check to make sure they are ready for printing.

order your next print project from moxieprintshop.com

Over 35,000 potential customers walk through the gates over a 3 day period. My mission for the day was to work the booth with one of my clients, listen to the conversations, watch the reactions to their new product roll-out in order to be able to advertise their product the best way possible. Oh, and to see how they looked in their new shirts from Moxie Media. It was an exciting day watching the steady stream of customers walk up to the booth on a mission to find out as much about this product as possible and to place their orders right at the show. What was more amazing was to see their direct competitor across the road, just feet away, and the traffic was just not there. It felt like, “yeah, what we did was right” for this client – May Wes Mfg. in Hutchinson, MN.

I would like to say that it was totally because of our advertising efforts, but I cannot. But it did play a huge part in their success. This success story has taken place over a two year period and it was for a product they have had in their catalog for 25 plus years – The May Wes Stalk Stomper. Let me tell you what happen. Because this could be how we can help write your success story.

When working with the May Wes team as their advertising and marketing consultant, we have always had close communication. I feel strongly that in order to advertise the product, we need to know the product, the targeted audience, the industry climate. And that is what happened. The sales manager received a fax from one of their dealers. It was a brochure from a tire manufacturer that had the warranty information in the body copy. In summary it said that if the farmer did not have a stubble or stalk stomper mounted onto their tractor or combine, it would could invalidate their warranty. The cost of one of those tires is $2,000+. The May Wes Stalk Stomper runs $650 per row. I know this is farm talk, but if you just do the math, it is a no brainer that it is less expensive to add protect your tires from damage than to replace one. I happen to be in their office that day.

Do you know what we could do with this information?

This is what I asked her. Then proceeded to discuss a marketing blitz with her and the owner. We knew we had something big.

The first year we did a postcard mailing to 10,000 current customers, a direct mail campaign to all of the dealers with information explaining the situation, press releases to all the major farming publications and ran a series of ads in multiple publications and attended 6-7 farm shows to show case the product. As a result, the farming magazines wrote articles about the problem of stalks damaging tires, it was newsworthy. We created a buzz in the farming industry. At the end of the harvest season, we reviewed sales numbers and found that the money and time we (the client and Moxie Media as a team) invested was profitable. Sales were tripled from the previous year. So when it came time to set the budget for year too, the owner said one thing to me.

We want to do everything we did last year plus more!

Now other manufacturers have jumped into the market, and now there is competition. Knowing this, we ramped up the marketing efforts. They included everything we did last year plus adding one more show, a direct mail campaign to 50,000 combine owners in the United States and more ads. Another significant action was to make product changes to meet the wants of the target audience. They listened to what the farmer needed and wanted from their product – which we in turn used to get more press in the publications as a product update release. To date, all indications point that their sales will exceed last year’s sales.

I love it when it works, when things come together for success. There was a need in the industry, a product to fill that need at the right price and a marketing effort to to the targeted audience. These are the 4 P’s of marketing. Place. Product. Price. Promotion.

But perhaps the greatest pleasure is knowing that May Wes and Moxie Media are on the same team, share common goals with the client and understand the direction they want to go. As an advertising agency, what could be better than that.

Thank you May Wes.

Thank you Theresa for sharing this story with me and the surprise package of your North Dakota Pink Heals Tour shirts and items.  We will wear them proudly and spread the word!

If you want to purchase a t-shirt, can cooler, window cling, or button follow this link zimmerman.promoshop.com

Be a small part of a BIG THING!

1st place in the 0~4 Age Group is Victoria Haefner
2nd place in the 0~4 Age Group is Avery Schiller

1st place in the 5~8 Age Group is Alyssa Johnson
2nd place in the 5~8 Age Group is Cheyenne Fahey

1st place in the 9~12 Age Group is Mara Peterson
2nd place in the 9~12 Age Group is Alexis Keskey

Although I was familiar with and felt comfortable with Moxie Media’s personnel, I was sold on them working on this project after my initial meeting with LuAnn Drazkowski, project manager.  LuAnn’s attention to detail and her take charge manner were exactly what OSL and I needed.  Her organizational skills and her drive to complete the project on schedule were more than I expected.  The communication through e-mails and phone calls was exceptional.  The entire project proceeded like clockwork, even finishing ahead of schedule.  LuAnn was “in charge” the entire way, always pleasant, always communicating, always making sure we were pleased with the work being done and asking for our suggestions.  Thanks Moxie Media, and especially LuAnn, for helping us tell our story.

Lee Huebner, Principal

Our Savior’s Lutheran School

Hutchinson, MN

The Project

After meeting with Principal Leland Huebner and learning more about the school and their intentions for the video, we met with the school’s project committee personnel to take in all they knew and what they were expecting of the video and any integral celebration efforts.  Moxie Media led the project from concept to delivery, teaming with the technical video expertise of Tony Smith, Free Ride Film Productions.

We identified the video opportunities that were on the school’s calendar and also key parishioners and former staff/students who would provide us with history details and their first-hand recollections.  We pored over many albums and photographs to assembly a chronology of the schools progression and interesting photos.  Photos were scanned and organized into a 5-decade timeline.   We took over 18 hours of videos from interviews, classroom, concerts, fundraising, and internal/external building.  A video story-board was created and approved by the committee.

The committee met monthly to report on progress, action items, and provided feedback/endorsement as the project took shape and progressed.  Principal Lee Huebner kept the School Board apprised of the project’s status and plans.

The committee reviewed a rough draft video and provided us with feedback on the video’s overall aesthetics, accuracy, and completeness.  We made revisions and came back with a second video review for the committee members.  Each video refinement heightened the video’s content quality.

Moxie’s management of the project kept it on track for time and budget as well as keeping all participants well informed.

A legacy

Not only did we provide Our Savior’s Lutheran School with a moving and exceptional 50-year video documentary, we also provided them with a hard drive that stored all the scanned images, interviews, and the final cut video for archival and retrieval.

Moxie is grateful for the opportunity to work on this project for Our Savior’s Lutheran School and has developed a great appreciation of the schools favorable impact on the community it serves.  We wish them continued success!